Kevin is an Independent Sales Representative whose territory consists of San Diego, San Bernardino, Riverside and Imperial Counties and all of Arizona. He owns his own sales agency and currently represents three major apparel manufacturers: Pacific Headwear, Ares Athletics, and Perry Ellis International (which licenses Callaway Golf apparel and Munsingwear), selling to local and national sporting goods companies as well as “mom and pop” businesses and corporate marketing companies.
Transcript
>> My name is Kevin Berkle (assumed spelling). I am an Independent Sales Representative but I own my own sales agency and I represent three sporting goods apparel manufacturers [inaudible] Headwear, Alleson Athletics and Perry Ellis International which has the Callaway Corporate Golf Apparel license as well as Munsingwear. On a daily basis I cover San Diego, San Bernardino, Riverside and the [inaudible] counties as well as all of Arizona. So I call on sporting goods manufacturers and corporate marketing agencies to sell my product lines. I, to be honest love them all. Being in the sports realm everything I do, whether it's headwear or jerseys or even on corporate apparel side they all mesh together, so I have my sporting goods customers that I could sell my Calvin Klein to. I have my corporate customer I could sell my [Inaudible] sporting goods and jerseys to. So I'm selling to sporting goods companies whether they be national companies like Dick's Sporting Goods or small mom and pop companies and I also sell to corporate marketing companies that will put a logo on anything for their company and for their customer base. As far as goals are concerned I, of course have yearly sales quotas that I have to hit as well as personal goals. My personal goals are to just grow the territories as much as I can, develop as many relationships as I possibly can and to really get my brands to market and my brands and [inaudible] out in the market place. Well, the nice thing about my industry is I don't sell to the end-user, I sell to the dealer that sells to that end-user, so I know going into it if the client or dealer is looking for baseball products, football products, wrestling, if they're in the market for headwear and then the same thing on the corporate side. What sort of product are they looking for their company programs, whether it's the high-end Callaway or the mid-to-low end of the Munsingwear Product. So the key is relationships and being there for your customer and being out in front of the customer. I can't sit in my office all day and just let them Google, rely on them to sell. I physically have to set meetings up with them go through the product line, go through the technology which is big now as far as Internet ordering, designing jerseys online and so on and so forth.
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