TRG + Gas South
Exclusive Marketing/Advertising “Residency”
Aspiring marketing or advertising professionals, this one-of-a-kind internship specifically for students in their Junior year at Clark Atlanta might be for you. This Exclusive Marketing/Advertising “Residency” is a combined internship opportunity with TRG AND Gas South providing the student with a unique opportunity to work with both the advertising agency AND their client this summer.
The student selected will gain experience working at an advertising agency (TRG in Dallas, TX) with exposure to brand management, strategy, creative and media disciplines. You will participate in cross functional meetings and learn how to work with clients to fuel their business goals.
Then you’ll travel to Atlanta, GA to work with the client (Gas South) in their offices for three to four weeks. At Gas South, you’ll experience the client perspective, working with the marketing team as they prepare for their advertising campaigns, including media and creative plans. This will help you gain valuable insights and industry knowledge from the team as well as important insights into how execution occurs.
What You’ll Be Doing at TRG:
- Support the Gas South account, working directly with internal teams to coordinate, execute and measure advertising campaigns
- Collaborate with planning, strategy, creative, and project management team members within the agency
- Develop client-service skills to build strong relationships and deliver all program elements with excellence
- Assist with billing and accounting-related projects
- Work on competitive analysis by tracking down great work from related industries to inform briefings, Gas South reports, and department point-of-view papers
- Pull insights out of campaign data (media analytics, web analytics, social performance data)
- Help inspire the creative process
- Help the agency stay informed on what Gas South’s competitors are doing and saying, and help us understand the implications for our Gas South’s brand
- Be creative and persistent in searching for additional data on the customer and information on our client’s businesses
- Share and present your great research and strategy findings with team members
What You’ll Be Doing at Gas South:
- Develop communication skills by contributing to and helping to coordinate creative feedback for advertising campaign assets
- Assist with campaign planning, activation, and execution
- Collaborate with digital, marketing analytics, and other internal teams to assist with project management and execution
- Assist with running efficient meetings, including managing meeting agendas and notes
- Observing how creative and media plans are received on the client side to help strengthen experience from the agency perspective
What You’re Good At:
- You keep a close watch on the digital and social landscape. You find yourself going down rabbit holes looking into new technologies or exploring niche communities in social spaces.
- You’ve been part of building something – a campaign, a video series, a podcast, a nonprofit. You understand how to collaborate to make progress while keeping a larger vision in mind.
- Creative sensitivity: You have a perspective on what good creative looks and feels like.
- Creative problem-solving – You know there are many ways to crack a case, and you are excited to find and try new ones.
- Communicating – You get excited to share your ideas, findings, and insights with others and can effectively convey your points, whether you are writing, building slides, or presenting.
- Listening – You get the value of hearing and absorbing other perspectives, especially when they are diverse or unfamiliar to you.
- Collaboration – You find joy in being part of an energized team, jumping in with your ideas but also having an open mind to other ideas and perspectives.
- Highly detail-oriented and results-oriented
- People-oriented team player
- Self-driven and ready to learn, with a strong work ethic
- Ample experience with Excel documents
- Skilled in Keynote and PowerPoint
Ideally, you’ll have:
- The ideal candidate combines an understanding of people and culture with an understanding and appreciation of business, but the most essential thing is a curious and sharp mind
- A passion for a career in operational marketing or advertising/communications and interest in exploring both paths
- Work experiences that help build an understanding and appreciation of people as consumers and of businesses
- An interesting backstory or perspective on the world and culture
- Demonstrated passion for digital and its opportunities for building impactful campaigns
- Direct contributions to brand-building digital work – as an intern, in school projects, or as a passion project
- Experience collaborating effectively
- College degree track within marketing and/or advertising preferred
Other Details
- The candidate will have the opportunity to work in both Atlanta, GA and Dallas, TX. TRG and Gas South will cover the cost of the candidate’s travel to these locations as well as cost for housing and a stipend for meals.
Interested candidates should tailor your resume and apply at:
